Counting Sheep Club is a bedtime app for exhausted parents. Audio-first personalized stories that help kids wind down without screens, without negotiation, without any creative energy required from a parent who's already running on empty.
Lore came in before the product launched. We built the entire video presence from scratch. A founder-led ad shot in one afternoon. A cinematic launch film that set the emotional tone for the brand. Everything designed to make parents feel something in the first three seconds and understand the product by the sixth.
We also built out a full library of storybook-style illustrations for the brand. These became the visual backbone of the Pinterest and Instagram campaigns, giving CSC a consistent look across hundreds of posts.