Wolf Children is a book and growing movement for parents who feel something is off with how their kids are growing up with screens. Grounded in nature, presence, and long-term thinking about childhood.
Lore built the entire visual world around Wolf Children. Book trailers, short-form content for social, behind-the-scenes films, and vertical cuts for every platform. The brief was to make parents stop scrolling and feel something real about the childhood their kids are losing. Every piece of video ties back to that single feeling.